CEO mindset for the future.

Whether these are the most critical factors affecting the future of hospital success remains open for discussion. What is not debatable is the fact that the train has left the station. Those who get on board could survive. Those who choose to wait for clearer weather are far more likely to become casualties in the competitive battles that lie ahead. Health care leaders are caught within a classic doublebind. They must achieve the short-term financial and performance objectives. Yet, at the same time, health care CEOs must now prepare their organizations to succeed within a market that is in the midst of massive change and an uncertain future. In short, health care CEOs must manage and lead. Some have described this challenge as driving on the freeway at 70 miles per hour and having to change a tire at the same time.